SaaS
CloudFlow
Unlocking Incremental Lift with TikTok + Snapchat
Saved
Team Size
5 weeks
Timeline
Challenge
Search was tapped out; needed incremental volume. Unsure how to measure lift across new social channels.
Solution
TikTok + Snapchat creatives with weekly iterations, event mapping, and platform/GA4 lift studies. Budget rules and holdout tests.
Results
+22%
Lift
Incremental signups
-18%
CPA
After optimization
3x
Output
Creative iterations
5 wks
Time
From test to scale